Little Caesars – UX Redesign of Fundraising Platform

Challenge

Little Caesars' digital fundraising platform had grown outdated and difficult to use, especially for new users unfamiliar with the process. Friction during sign-up, unclear calls to action, and limited mobile optimization led to abandoned signups and inconsistent engagement.

The system also lacked proper feedback mechanisms, leaving users unsure if they had completed key steps in the ordering or campaign setup process.

The business goal was to improve adoption and retention by modernizing the experience and making it more intuitive—without disrupting existing backend systems.

Solution

Working closely with product and marketing stakeholders, I led UX strategy and design through the following:

• Conducted usability tests on the legacy system to identify friction points
• Mapped out key user journeys for both first-time coordinators and returning supporters
• Redesigned the sign-up, campaign management, and ordering flows with an emphasis on clarity and mobile accessibility
• Created interactive prototypes using Figma for stakeholder review and development handoff
• Introduced clearer status indicators, error handling, and contextual help to improve trust and task completion
• Ran A/B tests and gathered feedback from early pilot users to refine interaction patterns and content

The new design emphasized simplified onboarding, better visual hierarchy, and clear feedback loops to build confidence and reduce drop-off throughout the campaign lifecycle.

Outcome

The redesigned fundraising experience led to measurable improvements in user behavior and platform performance:

• Higher completion rates for campaign setup and participant onboarding
• Increased mobile usage and reduced bounce rates from entry points
• Positive feedback from users noting the cleaner layout and clearer communication
• Enhanced internal alignment across marketing, dev, and product teams due to improved wireframes